Google UX Case Study
Movie booking app
The product:
The app lets users book movie tickets from nearby theaters.
Project duration:
6 months
The problem
Users cannot book movie tickets online.
The goal
Help users easily book movies to watch from an app.
My role:
UX Designer
Responsibilities:
Design the user experience, user interface, conduct research and testing.
User research: summary
Research helps identify the problems to be solved by getting in the mind of the user and developing empathy to their needs and struggles.
User's pain points
- Looking for movies to watch
- See nearby locations to watch the movie
- Book the movie tickets online
- Track dates for each movie.
Persona: Andrew
An is a father of 2 kids who needs to go out with his family for movies to have a fun time.
User journey map
Paper wireframes
Digital wireframes
In the wireframes, I focus on layout and structure of the page.
Low fidelity Prototype
Usability study: findings
Users expect mobile login
Users looked for social login
Users expected more details in the movie page
Users struggle with dates without a calendar.
Mockups
Accessibility considerations
Adding more contrast to make text more readable outside
Add speech search for movies
Add multi-language support
Impact
I managed to have many users use the app without having any problems.
What I learned
Users expect mobile specific behavior compared to web apps.
Thank you for reading, let’s connect!